When creating a website for your business, it is important to know how bad design affects your users’ experience and, therefore, your credibility.
Although your business may be rock-solid, having a poorly designed website can give users the perception that your brand is low-quality or not trustworthy. When the online page design, which is the face of your business, doesn’t reflect the quality of your brand, you will lose out on sales and damage your brand’s reputation.
How a Poorly Designed Website Impacts Your Business
1. Lack of Credibility and Customer Trust
When someone lands on your website, they will form an opinion about your business within 50 milliseconds – that’s 0.05 seconds! Whether or not you can keep their attention for an extended period, your website’s look and feel and overall attractiveness will still influence their opinion of you. 38% of users will leave a website if the layout or content is not appealing. If you have any spelling errors or poor design elements, they will discount you and leave before taking any action, which is the whole point of having a website.
2. Your Ranking on Google (SEO)
You can have the best SEO strategy in place, but if your website is unappealing and users leave within seconds, it will sabotage your efforts. This is because your bounce rate will increase, indicating that your website is not of good quality to users. As a result, search engines like Google will deprioritize your website on their results pages. In other words, customers won’t find you!
3. Frustrated Customers Leaving Your Site
This, in turn, can frustrate customers, causing them to leave immediately, and also contributing to a low search engine ranking.
4. Bad User Experience Crushing Marketing Efforts
One of the most important aspects to consider when it comes to your user experience (UX/UI) design is responsive web design that will display correctly on all screens, particularly mobile. 57% of users say they will not recommend a business without a decent mobile website design. In fact, 85% of adults expect a company’s website to look just as good on mobile as it does on their desktop.
5. Loss in Sales and Revenue
You want potential customers to find you, take action, interact with you, and ultimately make a purchase. If you don’t get users to do any of these things, you’re losing sales and revenue.
6. You Appear Disconnected from Your Audience
A bad website experience will tell your audience that you either don’t know them or don’t consider them a priority. You need to make sure that the user experience is in line with what your target market would appreciate.
7. No Second Chances from Customers
Did you know that 88% of online consumers said they are less likely to return to your website if they’ve had a negative experience? That’s undoubtedly eye-opening. If you want recurring customers and to build up a loyal customer base, your website is the place to start.